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John Morse webcast on October 27, 2006
2010 Legacies Now and the Canadian Tourism Commission presented a live webcast featuring John Morse, former managing director of the Australian Tourism Commission.
The webcast was broadcast on Friday, October 27 from 12:00 to 12:45 pm PST, as Mr. Morse answered questions live online.
Viewers discovered how the Canadian tourism sector can benefit from Canada hosting the 2010 Winter Games and learn from the experiences of Australia's tourism industry.
Watch the webcast > >
John Morse is a former managing director of the Australian Tourism Commission and has a world-wide reputation for innovative tourism marketing.
In his 20 years with the Commission, he spearheaded Australia's international tourism strategies with posts in the UK, Europe and Asia, and was responsible for developing the hugely successful $100-million Brand Australia advertising campaign.
