Felicity Shankar

Felicity Shankar, Olympic Games specialist, shares lessons learned from assisting corporations with sponsorship plans, activation strategies and tourism opportunities for 11 Olympic Games.

Shankar has spent more than 15 years in the Olympic and sport marketing field, including strategy, negotiations, activation, event marketing, hospitality and operations. She worked with local and international Olympic sponsors during the Sydney 2000 Summer Games, managed Samsung’s Torino 2006 Winter Olympic on-site program, and most recently has been consulting with companies around engaging with the London 2012 Summer Games.

Shankar’s presentation will highlight ways your business can leverage opportunities from the 2010 Olympic and Paralympic Winter Games.